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Morning Token 05 💼 Business

200,000 US creative jobs gone: how much is AI?

America has lost about 200,000 jobs in media, film and the arts, according to an analysis from Apricitas. The piece asks the hard question: how much of this is because of AI? It sparked a big discussion on Hacker News, with 368 points and 366 comments.

Job losses usually have many causes, so there is no simple answer. But AI tools for text, images and video are an obvious suspect, and the article tries to measure it.

Some creators are pushing back with authenticity. The Verge reports that BBC's Blue Planet III keeps less-than-perfect shots on purpose, because too-polished footage now looks like AI. Imperfection is becoming a sign of human work.

Why it matters

Creative jobs were supposed to be among the last to be automated. If even part of these losses come from AI, it is a signal for many other jobs too.

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